Buy it because you have DVD's - you do not need Blu-Rays!
I rarely review, but I do feel like I should for this Blu-Ray player. Bottom line: up-scaling is so good that you do not need to rent Blu-Rays. I am somewhat of an audiophile, and overall I feel like I have good eye for differences in video, and so I have seen enough at this point to realize that I almost cannot tell the difference on this unit between regular DVD and Blu-Ray. The DTS sound that comes through my Marantz may be a little more accurate, but for 90% of us this is unnoticeable. I have decided to not pay more to rent Blu-Ray titles. For purchasing, which I do very little of, I may go the extra little expense, but overall I am am stunned by the up-scaling. Simply put, recent titles in DVD format look as good as the Blu-Ray versions.

Common issues I have read with Blu-Ray players is loading time, response time, and memorization of stop points. This player is as good as any high end DVD player, which have shown to be very speedy and accurate with last viewing point. Blu-Rays by nature load more slowly, but with this unit they are still reasonably fast.

Nice remote, intuitive controls. This thing has not frozen on me yet, has a nice easy to use main page, I can insert my USB stick and play music or look at photos and videos very quickly... great purchase. I paid 0 right before Christmas here on Amazon, but I would pay 0 for it if I had to. Do not hesitate.

JVC Home XVBP Blu-ray Disc Player
Nice looking equipment that works flawlessly. Fast loading and reading of disc that produces exceptional HD content. For the price this Blu-ray player is one of the best I've used. Had Amazon mail the unit to my 90 year old mother-in-law and my husband tested the unit on his recent visit to his mother's home in Louisiana.

Very nice Blu-ray player
I have this player for about a month now and very happy with it. The loading time is very very fast. Picture and sound are excellent. So far I have no complaint.

This is highly recommended.

works great
I have nothing bad to say about this Blu-ray disc player- works with regular discs as well as the Blu-ray discs.

JVC XVBP1 Blu-ray Disc Player
Easy to use and plays blu-ray discs with great quality! We've also played our dvds and the picture is just superb! I'm quite pleased with this player!